This year I started sitting with the fact that the freelance design work that I do is 99% marketing. Posters for events, re-designing
websites, etc. It makes sense and
I’ve learned a lot about marketing over the years- not from schooling, but from
experience. I have a lot more to
learn. But I now do 2 official
marketing things. I am on the
Marketing Team for the Food Co-op around my neighborhood, and I got a full time job (eek!) as
Marketing Coordinator at a local non-profit called People’s Emergency Center. PEC, as we call it, is half homeless
shelter for women and children and half Community Development Corporation, or
CDC. I work for the CDC part of things, making flyers, emails, facebook pages,
websites, etc. for all the social services in the neighborhood that we’re
associated with. I think I’ll learn a lot in the position and am glad to be
getting a steady paycheck for designing every day.
The piece below is for the Food Co-op. They’re doing this
marketing campaign to get new members, so they’re placing these stained glass
carrot decorations in a bunch of different local shops and then putting on a
scavenger hunt to find the carrots. If you “catch the carrot”, you get a
discount on your new Co-op membership. Oooooooooo! So this is the design I made for the
poster. I did hand-lettering for the “Catch the Carrot” title, which was fun. I
don’t get to do hand-lettering very often, so I thought I’d give it a whirl on
this one.










